Advances in Consumer Research
Issue 6 : 149-154
Original Article
Assessing the Sustainable Financial Performance of Regional Rural Banks: A Quantitative Analysis of Digital Innovation
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1
Assistant Professor, Department of Business Administration, Pranveer Singh Institute of Technology, Kanpur, India.
2
Assistant Professor, Pranveer Singh Institute of Technology, College of Higher Education, Kanpur, India.
3
Assistant Professor, School of Business, Shri Mata Vaishno Devi University, Katra (J&K), India.
Abstract

The study presents a quantitative comparison of the financial performance of Regional Rural Banks (RRBs) working in Uttar Pradesh. Regional Rural Banks play a vital role in the economic growth of rural areas by providing accessible financial services. The financial health of RRB in the state is critical not only for its stakeholders but also for the wider rural economy. The study employs a range of financial indicators, including Net Interest Margin, CD Ratio, CRAR, cost to Income ratio, Employee Productivity, return on Equity and Net profit to total Assets to assess and compare selected RRBs in Uttar Pradesh. Secondary data from the annual reports of RRBs, covering the last fifteen years, are analyzed using statistical tools such as ratios, trend analysis, and comparative tables. The findings provide insights into the relative financial stability, growth potential, and operational competence of RRB, offering valuable recommendations for policymakers, management, and stakeholders to enhance the bank’s performance and its input to rural financial inclusion in Uttar Pradesh..

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