Advances in Consumer Research
Issue 8 : 606-609
Original Article
Consumer Trust and Privacy Concerns in the Adoption of Digital Health Services: a Systematic Review
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1
Charak Institute of Allied and Healthcare Studies Lucknow, Uttar Pradesh, India
2
College of Allied and Healthcare Sciences, Teerthanker Mahaveer University, Moradabad, U.P. India.
3
School of Health and Paramedical Sciences, Vivek University, Bijnor, Uttar Pradesh, India.
Abstract

Digital health services have become an important part of healthcare delivery, but consumer trust and privacy concerns may influence their acceptance and continued use. This review examined the relationship between these factors and digital health adoption. Original studies published between January 2020 and December 2025 were considered through targeted literature searches. Five studies were selected for preliminary narrative analysis, focusing on consumer trust, privacy concerns, service characteristics and adoption-related outcomes. Comprehensive database screening and formal quality assessment remain incomplete. The findings indicated that trust in healthcare professionals, service providers and digital platforms was generally associated with greater willingness to use digital health services. However, the relationship between privacy concerns and adoption was inconsistent. Some studies reported negative associations, while others found no significant direct relationship. Perceived benefits, control over personal information and confidence in service providers also appeared relevant to consumer decisions. Most studies examined self-reported intentions rather than actual usage, limiting conclusions about long-term engagement. Overall, trust and privacy concerns appear relevant to digital health acceptance, although their influence varies across settings and populations. Further systematic investigation is needed to clarify these relationships and their implications for sustained digital health use

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