Advances in Consumer Research
Issue 7 : 11-20 doi: https://doi.org/10.5281/zenodo.21213826
Original Article
Determinants Of Customer Satisfaction With Electric Two-Wheelers: Evidence From Emerging Markets
 ,
1
Research Scholar, Dept. Of Management ,TMIMT ,Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India
2
Professor, Dept. Of Management ,TMIMT ,Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India
Abstract

The rapid growth of electric mobility has transformed the transportation sector and accelerated the adoption of electric two-wheelers (E2Ws) in emerging markets. However, sustaining this growth requires a comprehensive understanding of the factors influencing customer satisfaction. The present study investigates the impact of Vehicle Performance and Reliability (VPR), Charging Infrastructure Accessibility (CIA), and After-Sales Service and Maintenance Support (ASMS) on Customer Satisfaction (CS) among electric two-wheeler users. Primary data were collected from 290 respondents comprising college-going students and office-going individuals using a structured questionnaire based on a five-point Likert scale. Reliability analysis, descriptive statistics, Pearson correlation, and multiple regression techniques were employed for data analysis. The findings reveal that all three determinants exert a positive and significant influence on customer satisfaction, with Vehicle Performance and Reliability emerging as the most influential factor. The study contributes to the existing literature on sustainable mobility by providing empirical evidence from emerging markets and offers managerial implications for manufacturers, service providers, and policymakers aiming to enhance customer experiences and promote electric mobility

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