Advances in Consumer Research
Issue 5 : 294-316 doi: https://doi.org/10.5281/zenodo.20226151
Original Article
Digital Marketing Strategy and Performance of Industry based on Modern Digital Transformations.
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1
Assistant Professor, Teerthanker Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India
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Assistant Professor, Maharishi School of Business Management, Maharishi University of Information Technology, Noida, Uttar Pradesh, India
3
Associate Professor, Teerthanker Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India
Abstract

Digital transformation has fundamentally redefined industrial marketing practices by integrating advanced digital technologies, data-driven decision-making, artificial intelligence, cloud computing, social media platforms, and customer analytics into organizational strategies. The increasing adoption of digital marketing strategies has enabled industries to improve customer engagement, operational efficiency, brand visibility, and financial performance in highly competitive business environments. This study examines the relationship between digital marketing strategy and industrial performance in the context of modern digital transformations. The paper explores how emerging technologies influence strategic marketing capabilities, customer relationship management, market responsiveness, and organizational sustainability. It further investigates the role of digital platforms in enhancing business competitiveness, innovation, and long-term value creation across manufacturing, retail, service, and technology-driven industries. The study highlights critical factors affecting digital marketing success, including technological readiness, digital infrastructure, data security, employee competencies, and consumer behavioral changes. The findings emphasize that industries adopting integrated digital marketing frameworks demonstrate superior market adaptability and improved organizational performance. The paper also identifies contemporary challenges and future opportunities associated with Industry 5.0, artificial intelligence, big data analytics, and sustainable digital ecosystems in industrial marketing transformation.

Keywords
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