The rapid expansion of digital technology has increased the use of online banking, digital payments and electronic services, making digital identity security increasingly important. However, cyber threats such as identity theft, phishing, data breaches and financial fraud pose serious challenges to individuals and organizations. This study examines the relationship between cybersecurity, digital identity and fraud prevention, focusing on emerging threats and protective measures. It highlights the role of artificial intelligence, biometric authentication, multi-factor authentication and encryption in securing digital transactions. The study follows a descriptive research approach using secondary data from academic publications, government reports and institutional sources. It emphasizes the need for effective security policies, regulatory measures and digital awareness to minimize cyber fraud and promote a safe and trustworthy digital environment.
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