Cryptocurrency is on the rise and majority of the crypto investors are Gen Z in India. This study is an attempt to investigate the drivers of cryptocurrency addiction among Gen Z in India using a mixed-method approach (quantitative and qualitative). The study integrated three behavioral addiction theoretical frameworks to conceptualize the factors as per their relevance. Factor analysis and thematic analysis are used for data analysis. Results shows that psychological drivers like impulsivity and Fear of Missing Out (FOMO), along with social media exposure, have significant relation with problematic cryptocurrency trading. On the other hand, financial literacy is a protective factor that mitigates addictive crypto trading. The study highlights how digital immersion and speculative habit interconnect with behavioral vulnerabilities of Indian Gen Z, thereby driving them susceptible to compulsive engagement with cryptocurrency platforms. The findings suggest the need for constructive interventions from a 360-degree angle, right from educational programs, app-based safeguards (like limits on trading or transactions, risk alerts, etc.) regulatory oversight, to protect vulnerable young Gen Z investors.
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