Several studies have been conducted to uplift the rural women farmers in Odisha. Still now an evaluation is required to determine the most efficient communication methods for reaching out to rural women farmers in the agricultural sector of Odisha. This study explores the efficient implementation of communication methods by women farmers in rural regions of Odisha. This study aims to identify the most successful factors to uplift the rural women farmers through marketing communication strategies to improve agricultural productivity. This study also tries to measure the impact on rural women farmers by integrating three major factors of rural women farmer’s improvement: i) Effective Communication Methods, ii) Capacity Building and Training, iii) Partnership and Collaboration, into a conceptual framework grounded in empowerment model to improve communication and support for rural women farmers in Odisha. The Structural Equation Modeling (SEM) methods were employed to evaluate the study's hypotheses
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