Advances in Consumer Research
Issue 4 : 713-720 doi: https://doi.org/10.5281/zenodo.20338105
Original Article
Green Artificial Intelligence: A Study with reference to Medical Institutions in India
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1
Associate Professor, Seshadripuram College, Bengaluru
2
Assistant Professor, Government First Grade College, Sringeri
3
Assistant Professor, Ramaiah Institute of Management Studies (RIMS), Gokula, Bangalore
Abstract

This research investigates the knowledge, adoption, advantages, challenges and organizational preparedness for Green Artificial Intelligence (Green AI) in healthcare agencies of Bengaluru. Considering India’s sustainability objectives and increased energy consumption to execute AI, it is important to explore Green AI in the context of healthcare. Applying a mixed-methods design, 212 responses from 24 institutions were collected and analyzed. The results show middle to high aware-ness, and positive movement in green IT practices and policy integration. Green AI is good and for the masses, considering its PR points and eco-guilding. The main obstacles include lack of management support, shortage of funds, and technical skills deficiencies. There were no clear public/private or large/small differences, indicating equally readiness across these types of schools. Yet, though we did find a statistically significant positive relationship between institutional elements and adoption, over 99% of the adoption variance is left unexplained, signalling the existence of additional (non-measured) drivers. The report highlights the importance of further investigation on these hidden correlate

 

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