In the light of rising awareness on health, wellness, nutrition, dietary preferences, food safety concerns and environment sustainability, this study investigates consumer buying behaviour towards organic products in Navi Mumbai. Convenient Sampling method to survey 300 customers online was used for the study with an aim to examine demographic profile, buying behaviour, perception and post purchase behaviour of customers’ of organic food. The research reveals that holistic health trends, environmental concerns, and product quality are the key drivers for a significant shift towards eco-friendly wellness products such as organic food among young adults, educated consumers in Navi Mumbai. While age, gender, marital status, education, occupation, and monthly income did not significantly differ, the study did show a substantial variation in organic concern depending on the type of family. The significant differences in purchase decision are associated with age, occupation, and monthly income. Gender, marital status, qualification, and type of family do not show significant variations in purchase decision. The study also indicates no statistically significant differences among family income and spending on the purchase of organic food. Gender and the location of organic food purchases are significantly correlated. Gender and satisfaction with organic food, however, do not significantly correlate. There is statistical significant relationship between median levels of gender and recommending organic food to others. The study reveal significant differences in product re-purchase based on marital status, qualification, occupation, monthly income, and type of family. When it comes to product repurchases, age and gender do not significantly differ. The study provides insights for marketers and retailers seeking to adopt sustainable practices, promote healthier choices and capitalize on the growing demand for organic food in Navi Mumbai. The policymakers and public health agencies can use this knowledge to implement effective health promotion initiatives...