Advances in Consumer Research
Issue 6 : 155-161
Original Article
Green HRM Innovations: Promoting Sustainable Workplace Behavior through Culture and Spiritual Leadership
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1
Professor, Department of Business Administration, SCMS School of Technology and Management, Muttom, Aluva-683106, Kerala, India.
2
Assistant Professor, Department of Commerce & Management, Dayananda Sagar College of Arts, Science & Commerce, Kumaraswamy Layout, Bengaluru-560077, India.
3
Assistant Professor, Department of MBA, Rajalakshmi Engineering College, Thandalam, Tamil Nadu-602105, India.
4
Assistant Professor, Department of Management, GSSS Institute of Engineering and Technology for Women, Mysuru-570016, India.
5
Assistant Professor, Department of Management, Indus University, Ahmedabad, Gujarat, India.
6
Assistant Professor, School of Business Management, Christ University, Bangalore, India.
Abstract

Green Human Resource Management, or Green HRM, has grown into a strategic way of incorporating environmental sustainability into the work of Human Resources in organizations. This research aims at investigating the perception and awareness of the employees about the innovations in the HRM field implemented in organizations. The research targets critical Green HRM practices like the recruitment practice of paperless applications, online recruitment, job advertisements focusing on sustainability, environmental values assessment in interviews, recruitment of candidates with green competencies, energy conservation techniques, waste management practices, the use of sustainable resources and environmental compliance initiatives. A structured questionnaire was used to collect primary data from 200 respondents. The respondents were selected using convenience sampling technique. Statistical tools such as Chi-square test were used for data analysis. The results indicate that the overall level of awareness about Green HRM innovations among the employees is moderate to high and age is significantly related to the level of awareness. The study has concluded that the implementation of Green HRM practices increases the employees' awareness of the environment and workplaces become sustainable. It is thus recommended that organizations further strengthen their green recruitment, training and compliance programmes to promote a sustainable working culture and to enhance environmental performance...

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