Advances in Consumer Research
Issue 4 : 777-782
Original Article
Impact Of Artificial Intelligence On Employee Productivity And Job Satisfaction: A Study In The Digital Workplace
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1
Associate Professor, Department of Management Studies, K.S.R. College of Engineering
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Student, Department of Management Studies, K.S.R. College of Engineering
Abstract

The shift from being a peripheral participant to a valuable participant in organizational strategies due to the emergence of the synthetic intelligence (AI) era has produced several implications for organizational placement. The reason for this study is to determine the implications of synthetic intelligence on worker productivity and process satisfaction by examining 4 elements. Having a look at this may be able to fill gaps in the existing literature regarding the topic of proximity. Regarding the techniques used on these studies, the author used the quantitative pass-sectional survey method, where he collected the fact use of surveys among 280 full-time employees within 12 companies that heavily use technological innovation of their activities, the Clothing industry, manufacturing, industries. Partial least square structural equation modelling (PLS-SEM) modified to used to examine the collected information. The findings show that each of the 4 factors had predictive talents explaining 61.3% and 57.Eight% of the variability in employee productivity and activity enjoyment, respectively. Moreover, findings show that the models developed are statistically significant. Some variables that showed widespread consequence magnitudes in affecting workers’ productivity and job satisfaction are as follows: Human-AI Collaboration (β=0.36, p<null.001), AI Personalization (β=zero.33), AI Automation (β=zero,31), and AI Decision Support (β=null.31). form the highest priority funding for companies looking to decorate group of workers achievement and employee wellness within the digital age. Practical pointers are provided for HR leaders to prioritize improvement of collaborative and personalized AI equipment in virtual workplaces.

 

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