This quantitative study examines binge-watching's impact on higher education students' mental health within India's high-pressure academic environment and rapidly growing OTT sector. Through stratified random sampling, 1,180 Indian undergraduates and postgraduates completed the Psychological Well-Being Scale (α = 0.87). SPSS regression analysis revealed a strong negative relationship (β = -0.913, R² = 0.834, p < .001), with each unit increase in binge-watching predicting a 0.895-unit decline in mental health scores thereby rejecting the null hypothesis. Findings highlight binge-watching as a key risk factor via sleep disruption, emotional attachments, isolation, and addiction patterns, urging targeted student interventions
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