Advances in Consumer Research
Issue 5 : 689-699
Original Article
Impact of Digitalization on University Constituents: A Digital Maturity Assessment Framework (DMAF)-Based Study of Private Universities in Pune City
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1
PhD Scholar, MIT College of Management, MIT Arts Design and Technology University, Pune, Maharashtra, India.
2
Professor and Executive Director, MIT Arts Design and Technology University, Pune, Maharashtra, India.
3
Associate Professor and Associate Dean, MIT College of Management, MIT Arts Design and Technology University, Pune, Maharashtra, India.
Abstract

The rapid advancement of digital technologies has fundamentally transformed the operational landscape of higher education institutions worldwide. In recent years, private universities have increasingly adopted digital solutions to enhance teaching-learning processes, streamline administrative operations, improve stakeholder engagement, and strengthen institutional governance. Despite substantial investments in digital infrastructure and technology-enabled services, limited empirical evidence exists regarding the differential impact of digitalization on various university constituents, particularly within the context of Indian private universities. This study investigates the influence of digitalization on students, faculty members, and administrative staff in private universities located in Pune City through the application of a Digital Maturity Assessment Framework (DMAF). The proposed framework evaluates institutional digital maturity across multiple dimensions, including strategic leadership, teaching and learning, academic support, institutional transformation, administrative digitalization, digital competencies, governance, infrastructure readiness, and stakeholder experience. The study adopts a mixed-method research design integrating quantitative survey analysis and qualitative stakeholder insights. Data are collected from key university constituents to assess their perceptions of digital readiness, technology utilization, institutional effectiveness, and digital transformation outcomes. Furthermore, the DMAF model is integrated with a Sociological Identity Lens to examine how digitalization influences competence development, role adaptation, stakeholder interactions, and institutional engagement. The findings are expected to reveal significant variations in digital maturity across stakeholder groups while highlighting the critical role of leadership, governance, and digital competencies in driving successful transformation initiatives. The study contributes to the growing body of knowledge on digital transformation in higher education by proposing a comprehensive stakeholder-centric maturity assessment model specifically tailored to private universities. The outcomes provide practical insights for university leaders, policymakers, and educational planners seeking to develop sustainable digital ecosystems and improve institutional effectiveness in an increasingly technology-driven educational environment..

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