Advances in Consumer Research
Issue 6 : 128-138
Original Article
Impact of Technological Interventions on Efficiency, Transparency, and Sustainability of Minor Forest Produce Supply Chain Networks in Chhattisgarh
 ,
1
Research Scholar, Amity Business School, Amity University Chhattisgarh, India
2
Professor, Amity Business School, Amity University Chhattisgarh, India
Abstract

In Chhattisgarh, Minor Forest Produce (MFP) is a key source of livelihood for ~75 lakh tribal collectors dependent on forest and the state government in association with Chhattisgarh State Minor Forest Produce (Trading & Development) Co-operative Federation (CGMFPFED) and Tribal Cooperative Marketing Development Federation of India (TRIFED), subsidiary of the Ministry as well has gradually rolled out seven categories digital interventions to upgrade its supply chain network. In this context, the present study hypothesizes and tests empirically that these technological interventions does not improve efficiency, transparency and sustainability of minimum farm price (MFP) supply chain networks in Chhattisgarh. We used a mixed methods cross-sectional study design in which 412 respondents, consisting of primary collectors, Van Dhan SHG members, CGMFPFED procurement staff and federation logistics personnel were surveyed during the period October–November 2021 from fifteen districts of Bastar division/northern Chhattisgarh. There were seven independent technology constructs (mobile e-procurement, GIS/GPS mapping, blockchain traceability, direct benefit transfer for Minimum Support Price payments, IoT-based storage monitoring, Van Dhan e-commerce platforms and quality-grading mobile applications) operationalised through validated multi-item scales and three dependent supply-chain constructs (efficiency, transparency, sustainability), which were triangulated with secondary data on procurement from the CGMFPFED for five flagship MFPs: tendu leaves; mahua flower; sal seed; tamarind; and harra/baheda during 2020–2025. The results of multiple regression analysis showed standardized coefficients with ranges of β = 0.16 to β = 0.42, p < 0.05; the adjusted R² were: 0.61 (efficiency), 0.68 (transparency) and 0.54 (sustainability). Across the fifteen districts surveyed, the composite supply chain performance index increased from a mean of 0.33 in low-adoption clusters to 0.73 in high-adoption clusters. The null hypothesis is thus rejected at the 99 % confidence level, and we conclude that technological interventions had a large, statistically significant and practically relevant effect on all three supply-chain outcomes, with blockchain traceability dominating transparence dimension over digital benefit transfer dominating efficiency dimension and GIS-based harvest mapping dominating sustainability dimension.

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