When the market participants choose to follow others, rather than relying on their own knowledge, it is known as herding or ‘following the crowd’ (Jain et al., 2021). This herding behavior has been significantly influential in the investment decision making of individuals as well as the market (Maheshwari et al., 2023). The present paper attempts to present a bibliometric review of the literature on herding behavior to capture the extent, direction, progress and trends in the domain. It uses the various bibliometric techniques to establish a conceptual and social structure in the present literature, as well as to delineate the most prominent aspects of it. The analysis has been done on a sample of 140 articles from January, 1990 to August, 2024. The prominent findings of the study suggest that this area has become more popular among researchers with time, especially in the recent years. The study also elucidates the direction and research gaps in this area which will of greater interest for academicians, stock market regulators as well as the policy makers.
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