Advances in Consumer Research
Issue 6 : 561-570
Original Article
Integrating Project and Supply Chain Management to Enhance Stakeholder Value in Infrastructure Projects: Lessons from AIMA’s Customer Delight Initiative
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1
Aligarh Muslim University, Aligarh, India;
2
IILM Institute for Higher Education, New Delhi, India;
Abstract

Infrastructure projects are among the most complex and resource-intensive endeavors, involving multiple stakeholders with diverse and often conflicting expectations. These projects are critical to economic development, particularly in urban environments, where they address the growing demands for housing, transportation, and commercial spaces. The complexity of infrastructure projects is further compounded by the need to integrate various disciplines, including architecture, engineering, procurement, and construction management. The work reported in the paper explores how integrated supply chain management (SCM) can enhance stakeholder value in infrastructure projects, using the All India Management Association (AIMA) Institutional Building Project, a part of AIMA’s Customer Delight Initiative, as a case study. The study explores the mechanisms through which these integrated strategies contribute to enhanced value in infrastructure projects, emphasizing the relevance of a collaborative mind-set in modern project execution.  The study highlights the challenges of regulatory delays, tight site conditions, and sustainability demands in urban infrastructure development. By integrating SCM practices such as dynamic procurement, supply chain visibility, and stakeholder engagement, the project achieved a 12% cost reduction, timely completion, and enhanced stakeholder satisfaction. The findings offer practical insights for project managers and supply chain professionals to align project execution with stakeholder expectations on cost, quality, and sustainability.

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Volume 3, Issue 6
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