As temperatures continue to rise to record highs and social justice concerns remain a global concern, there is an urgent warning. Governments are responding by mandating sustainability reporting, which companies and financial institutions are progressively adopting. In an effort to meet the urgent need to reduce our environmental impact, billions of dollars are being invested in the growing Greentech industry.

In this context, sustainable marketing emerges as a cross-functional, strategic tool that helps companies promote their environmentally responsible practices while fostering corporate growth. As a framework for resolving urgent global issues and ensuring a sustainable future for all, the Sustainable Development Goals, or SDGs, have attracted a lot of attention.

Businesses are beginning to include the SDGs into their marketing strategy as they see how important it is to connect their operations with them in order to improve brand reputation, gain market share, and have a good effect. Additionally, SDGs are starting to appear more frequently in sustainability research. Businesses can gain a competitive edge through innovation, customer involvement, and legitimacy by carefully integrating CSR with SDGs. This article's goal is to investigate how marketing strategy could help CSR decision makers. Keywords: Business, SDGs, CSR, sustainability, and sustainable marketing techniques

The research specifically aims to answer the following question: (1) How may marketing strategy-influenced CSR efforts impact company performance? And (2) Does the relative strategic emphasis on marketing mitigate these effects? examines the significance of the SDGs in ESG communication and sustainable marketing, emphasises pertinent industries for each objective (with corporate examples), and offers a workable action plan for a better planet.