The advent of shared mobility since 2015 has significantly reshaped urban transportation, emerging as a pivotal solution in response to the inadequacies of traditional public transit systems, especially in rapidly urbanizing regions. App-based platforms like Ola, Uber, and other localized services have revolutionized commuting patterns, offering cost-effective, convenient, and accessible alternatives. This transformation has not only benefited low-income groups by reducing ownership costs but has also addressed first- and last-mile connectivity, contributing to the efficiency of multimodal transport systems. According to projections by Morgan Stanley, the adoption of electric and autonomous vehicles will further enhance shared mobility economics, positioning India as a global leader in this space by 2030. This paper aims to explore the dual impact of shared mobility: while enriching commuter experience and urban mobility, it also challenges the traditional automotive business model. Through a comprehensive analysis of industry data, trends, and literature, the study will assess the correlation between shared mobility's rise and the decline in PV sales, evaluating its broader implications on manufacturing, dealer networks, and the future of the automobile sector
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